We and our affiliates are fully aware of the importance of protecting your personal information, and accordingly, we strive to comply with relevant laws and regulations. At the same time, with the aim of acquiring and managing your personal information in an adequate and responsible manner, we strictly adhere to the privacy policy set forth below.

1. Definition of Personal Information
   
   We define personal information as your name, shipping and billing address, date of birth, gender, telephone number, e-mail address and other information that enables third parties to possibly identify you, pursuant to relevant laws and regulations of Taiwanese and Japanese.

2. Acquisition of Personal Information
   
   We and our affiliates shall acquire your personal information in a fair and appropriate manner, in principle, only through your voluntary provision of such information to us. Also, in acquiring your personal information, we shall always disclose the purposes and uses of your personal information.

3. Use of Personal Information
   
   

   We and our affiliates use your personal information for the following purposes. When collecting your personal information via writing and the Site, we shall clearly state the purposes and uses, and we shall limit such use within the scope of the stated purposes and uses.

   Should we and our affiliates decide to change the scope of personal information use described below, we shall announce the new scope of personal information use on this page by revising the following.
   
   Scope of Personal Information Use
   
• Shipping of products that you ordered and other servicing
• Sending catalogs and other materials concerning our products and business activities
• Providing you with information relating to our products and services via direct mail and e-mail
• Receiving your feedback to improve our products and services
• Enabling us to respond to your inquiries and requests
• Allowing us to contact you for marketing and servicing purposes

In addition to the scope described above, forms electronic or paper may specify other purposes and uses for collecting your personal information.

4. Provision of Personal Information to Third Parties
   
   We and our affiliates shall never disclose or provide your personal information to any third parties, except in the following cases.
   

• When we and our affiliates have your permission to do so
• When we and our affiliates share and use your personal information within the scope of use described above
• When we and affiliates must provide your personal information to outsourcers in order to accomplish the intentions of the information acquired
• When such disclosure and provision are legally required

5. Corporate Sharing of Personal Information
   
   We and our affiliates may share your personal information for internal purposes. However, your personal information will not necessarily be provided to all in-house parties or our affiliates, and only the necessary portion of your personal information will be provided and only to parties in need of such information to accomplish their purposes.

6. Personal Information Security
   
   We and our affiliates have established a reliable structure to protect your personal information from leaks, loss and damage.

7. Personal Information Disclosure
   
   When receiving your request for disclosing, updating and discontinuing the use of your personal information, we and our affiliates will first confirm your identity to make sure that such request was actually made by you and then will process your request in accordance with relevant laws and regulations. For details of procedures for making such a request, please contact the party indicated under 10. Inquiries Concerning Personal Information, below.

8. Use of Cookies
   
   A cookie is a small amount of data that is sent to your browser from a web server and stored on your computer’s hard drive. The Site and other websites operated by us and our affiliates may use cookies to ensure that we are publishing content that you need and want and to enable smooth servicing for your convenience. We and our affiliates will not use cookies for any other purposes.

9. Third-Party Websites
   
   We allow access to, or advertise, third-party merchant websites from which you may purchase certain goods and services. On these third-party websites, their respective privacy policies apply instead of ours. Accordingly, under no circumstances are we or our affiliates liable for any consequences arising from the privacy policies of third-party websites.

10. Inquiries Concerning Personal Information
    

    Legal Division	Noritake Co., Ltd.
    Address	1-36, Noritake-Shinmachi 3-chome Nishi-ku, Nagoya 451-8501 Japan
    Tel	+81-52-561-7305
    Fax	+81-52-561-9721
    E-mail	koho@noritake.co.jp

    
    

11. Revisions to Privacy Policy
    
    The content on this page is reviewed for adequacy and may be revised on an as-required basis. In case of revisions, we will notify you through this page.